In April 2021, Brighter Beginnings Family Health Clinics (BBFHC’s) collaborated with the East Contra Costa Community Alliance (ECCCA) to implement a COVID-19 grant award focused on East Contra Costa communities under the statewide “Together Toward Health” (TTH) initiative sponsored by the Public Health Institute.
Over a nine-month period between April – December 2021, the TTH East County project focused on increasing outreach, public education, and COVID-19 vaccination rates for vulnerable populations in the communities of Antioch, Oakley, Bay Point, Pittsburg, Brentwood, Concord, Knightsen, and Byron, amongst others. The targeted populations in these communities were Latinos who were predominantly Spanish-speaking, undocumented individuals, African-Americans, and the homeless population with an overall emphasis on low-income communities.
The purpose of this project was to ensure that these underserved populations who have been disproportionately impacted with increased exposure to COVID-19, due to lack of healthcare access and fact-based information were being reached and supported. We learned that different segments of vulnerable populations require different outreach strategies – that it is not a one size fits all approach.
This project demonstrated that by “working together” across sectors and diverse communities is the effective framework of a successful model to finding long-term solutions to some of the most pressing issues facing our vulnerable populations today. Watch our video on the initiative and read the full report: Together Towards Health Report.
To join the conversation, follow us on Twitter (@brighterbegin) using the hashtag #TogetherTowardsHealth, like us on Facebook, and follow us on Instagram.